Just in time for National Mentoring Month in January, the NBA family is promoting mentoring as a critical asset for young people in our communities to succeed. NBA stars Chris Paul, Damian Lillard, Joakim Noah and legend Magic Johnson are encouraging fans in this public service announcement with the National Mentoring Month call-to-action to Be Someone Who Matters to Someone Who Matters. The ad debuted to national audiences during NBA games on December 25-one of the highest-viewed game days of the year. MENTOR: The National Mentoring Partnership and the NBA family are partnering on this effort and more to recruit mentors in response to President Obama’s My Brother’s Keeper initiative.
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