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New research recommends targeted approach to seeking donations

Posted to Futurity by Matthew Biddle Charities and nonprofits can increase engagement and revenue by suggesting the right donation levels, according to new research. Setting a low suggested amount increased the total number of donations, the study found. Conversely, setting a high default amount increased the average amount donors gave, but resulted in fewer contributions overall. […]

The “warm-glow” theory of giving to others: Implications for mentoring programs

by Jean Rhodes Why do people give their precious time and resources to strangers? Is it pure altruism or are there other motivational forces at work? This is an intriguing question that has implications for our efforts to encourage volunteerism and charitable donations. Fortunately, a growing number of scholars have focused on non-profit organizations as an […]