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The science of giving: Brain imaging study may help programs in fundraising efforts

Posted by Rod Pyle-Caltech on August 3, 2015   Are human beings intrinsically selfish? Or are we only selfish when we take time to realize we can get away with it? And what about willpower? How does it play a role in altruism—in other words, do we need to exercise self-control to be generous? Scientists say […]