Bjälkebring, P., Västfjäll, D., Dickert, S., & Slovic, P. (2019). Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving. Frontiers in Psychology, 7, 1-8. DOI: 10.3389/fpsyg.2016.00846. Summarized by Justin Preston Introduction It has been well-demonstrated that prosocial behavior has positive benefits for both the recipient and the giver. From receiving […]
Posted to Futurity by Matthew Biddle Charities and nonprofits can increase engagement and revenue by suggesting the right donation levels, according to new research. Setting a low suggested amount increased the total number of donations, the study found. Conversely, setting a high default amount increased the average amount donors gave, but resulted in fewer contributions overall. […]
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