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New research recommends targeted approach to seeking donations

Posted to Futurity by Matthew Biddle Charities and nonprofits can increase engagement and revenue by suggesting the right donation levels, according to new research. Setting a low suggested amount increased the total number of donations, the study found. Conversely, setting a high default amount increased the average amount donors gave, but resulted in fewer contributions overall. […]

The golden years glow: Older adults draw more positivity from prosocial behavior

Bjälkebring, P., Västfjäll, D., Dickert, S., & Slovic, P. (2016). Greater emotional gain from giving in older adults: Age-related positivity bias in charitable giving. Frontiers in Psychology, 7, 1-8. DOI: 10.3389/fpsyg.2016.00846.       Summarized by Justin Preston   Introduction It has been well-demonstrated that prosocial behavior has positive benefits for both the recipient and […]